About us

Purpose

Organisational culture cannot be changed without winning the hearts and minds of the people that power it, and we help you do just that. We transform culture by accelerating people.

Our Approach

In the ever-changing VUCA environment, and the evolving expectations of stakeholders, businesses need to ‘level up’ to stay relevant. Frankly, same as before will give you more of the same and we understand that to get a different outcome you really need a different approach. And thats what we offer.

We bring a forward looking and creative approach to culture transformation and connect your people to your purpose to deliver success through building human connection. We believe in the power of empathy, showing vulnerabilities, psychological safety and courageous conversations to facilitate change and win hearts and minds along the way. It’s what we do.

Our values

CURIOSITY

  • Listening to understand
  • Seeking knowledge
  • Gaining clarity

COURAGE

  • Challenging to change minds
  • Calling out what’s not right
  • Approaching complexities with fortitude

COMMITMENT

  • Delivering high quality work
  • Consistently cause-focussed
  • Building trust and credibility

About our founder

Shazma Ahmed is a qualified personal development coach and founder of Coachma, she is also a qualified barrister with an extensive background in financial services regulation and culture change.

She brings a wealth of experience of managing relationships with senior leaders in the industry from household names in the retail space to global investment banks. She has first hand experience of overseeing change programs to raise standards and improve corporate culture. People determine culture. She understands the importance of a positive organisational culture and the influence it can have on that organisations reputation, sustainability and prosperity.

She believes that all businesses and organisations ought to be proactively thinking about their corporate responsibility which is interlinked with its culture, particularly where those organisations have the potential to impact the consumers and markets they serve.

Coachma is a coming together of Shazma’s skills, experience and expertise. She knows that the most successful businesses are those which are powered by people reaching their potential. Throughout her career and at her her core, she is a champion of personal excellence, motivated to serve and ‘make things better for people’, she approaches this cause with dedication and commitment.

Shazma Ahmed

Founder